This video shall not be downloaded and/or uploaded to any website without written permission from the Traffic Improvement Association of Michigan (the news media may use clips). However, this video may be linked to from any site. Please direct all questions to Jim Santilli, Executive Director of the Traffic Improvement Association of Michigan, at (248) 334-4971. On December 28, 2010, Michigan high school student, Ally Zimmerman, was seriously injured in a motor vehicle crash caused by a distracted driver. She died of her injuries early the following year at the age of 16. Her death prompted the Traffic Improvement Association of Michigan (TIA) and the teen's family to launch the "Remembering Ally: Distracted Driving Awareness Campaign", a campaign dedicated to educating teens and adults about the dangers of distracted driving. The centerpiece of the awareness initiative is a chillingly dramatized video that depicts a distracted driving crash (www.youtube.com/tiamichigan). A bevy of volunteers, including high school students, EMS officials, trauma doctors, a tow truck operator, and even U.S. Coast Guard helicopter pilots, were involved in the making of the eight-minute video. Since its release in March 2012, the video has been viewed in more than 90 countries, posted on former U.S. Transportation Secretary Ray LaHood's Facebook page, and shown to employees of the Seattle-based Boeing Corporation at its safety fair. The video also won an Eclipse Award, presented by the Western Michigan Film Video Alliance for production excellence, and the campaign was honored by Michigan's Governor's Traffic Safety Advisory Commission at its annual awards luncheon earlier this year. Furthermore, the campaign was one of five traffic safety programs in the United States to be honored at the Governor's Highway Safety Association's Annual Meeting in San Diego on August 27, 2013. To date, more than 200,000 people have been educated as the result of the campaign, which includes the crash video, a TV public service announcement, poster, multimedia presentation, and wristbands. The materials are made available to schools, colleges, universities, and law enforcement agencies throughout Michigan, and nationally via the TIA website, YouTube, and social media sites. Members of Ally's family often join with safety and law enforcement officials to speak at high schools. Their impactful and moving presentation has brought audience members to tears. To expand the campaign's outreach, TIA has also teamed up with the Michigan Office of Highway Safety Planning to develop a traffic safety resource DVD public safety officials, driver educators and safety advocates can use to educate teens and young adults about the dangers of drunk and distracted driving. The DVD includes PowerPoint presentations and videos, including the eight-minute distracted driving crash video, and speaker notes. It was funded through a grant provided by the Michigan Highway Safety Office and is distributed at no cost. Recognizing the importance of addressing distracted driving, which claimed the lives of 3,331 Americans and injured 387,000 others in 2011 (NHTSA), the Remembering Ally: Distracted Driving Awareness Campaign is helping to engage and educate teens. "I can honestly say, I've sent text messages while driving," said Jessica (a high school junior), to the Detroit Free Press. "This presentation really changes my motives and everything I think about when driving will be different. I need to keep focused." YouTube postings point to the powerful impact the campaign video has not only on teens, but also adults. "Share[d it] on my FB page and encourage[d] others to not only watch, but share as well and make sure their children of driving age watch it, as well as younger kids ... they just may stop someone they are riding in a car with from driving distracted!" Financial sponsors of the campaign include: Botsford Hospital Trauma Services, Carrier & Gable, Inc., Chrysler Group LLC., DTE Energy Foundation, Ford Motor Company, General Motors Company, RDJ Specialties, Inc., State Farm, Takata Corporation, and various individual donors. The following agencies were involved in the development of the video: Clinton Township Fire, Rescue and EMS; Clinton Township Police Department; Henry Ford Macomb Hospitals; Macomb County Sheriff's Office; Macomb Township Fire Department; Medstar Ambulance; Michigan Department of Transportation; Michigan State Police; Ruehle's Towing; Traffic Improvement Association of Michigan; U.S. Coast Guard Air Station Detroit; and, several citizens and students.
This project was part of a requirement in economics class for Dr. Castillo at Incarnate Word /St. Anthony High School. Texting and Driving: It can wait. By: Sophia Montemayor, Bella Morales, Lauren Harris, Megan Hermosa, Klaryx Martinez, Adam Arevalos
Over the past two years, traffic fatalities have spiked. One of the causes is distracted driving. Enforcing laws involving handheld electronic devices is very difficult in a marked police vehicle. OSP has added 40 unmarked police vehicles to its fleet in efforts to detect distracted drivers as well as other aggressive driving behaviors. It could be anyone’s family who becomes a victim of distracted driving. Help us save lives and encourage others not to drive distracted. ODOT crash data reveals that on average, over a five-year period from 2010 to 2014, someone received a conviction for using a cell phone while driving every half hour and a distracted driver crash occurred every 2.5 hours. In Oregon on average, more than 11 people die in distracted driving crashes every year and over 2,800 are injured. Alexxyss Therwanger, age 19, was killed in a car crash on February 19th, 2016 while she was driving home in eastern Oregon. Alexxyss was using her cell phone and lost control of her car, colliding with an oncoming vehicle and severely injuring two other people. Alexxyss would have just turned 20 on May 28, 2016.
On May 29th, 2014, a 7 month old baby lost his life, because of distracted driving. The accident made headlines throughout Arlington and spread into DFW. A father, standing at a crosswalk, not even crossing the street, was struck by a truck that had been hit by another car while racing through a yellow light. He had been pushing his son in a stroller. That stroller was flung into the middle of the street. This sounds like an episode of CSI or a bad horror movie, but this is the real life tragedy for the Bingenheimers. Daniel Bingenheimer was just out for a morning walk with his son David, when the worst thing a parent can imagine, happened in real time. One moment hes a happy father enjoying new parenthood life, and the next he is picking his son up off the pavement. All because someone was not paying attention while behind the wheel of a 2000 pound steel missile. OPEN YOUR EYES is the story of Daniel and David. Due to the pending investigation we changed some minor details for our PSA geared at putting an end to Distracted Driving. By distracted we mean ANYTHING that can take your eyes off of the road for even one second. Changing the radio, drinking coffee, yelling at the kids in the backseat, car dancing… And the obvious, texting/FB’ing/emailing/PHONING period. With todays technology we can quickly forget that we don’t need to know everything the moment it happens. You don’t need to take that “traffic pic” on your way to work, or text a friend to say “almost there”. IT CAN WAIT. If there is truly an emergency, PULL OVER. Take the pledge: We will not be distracted, open your eyes. For baby David and the Bingenheimer family.
In October of 2005, Shauna and Meghan Murphy were killed in an accident. The teen sisters story has now become a lesson on the dangers of drinking and driving for their peers and the community.